Kiwi fruit is the first category of Italian fruit to explore overseas markets. Because of its natural climatic conditions and the leading edge of fresh fruits and vegetables, the quality of kiwi fruit in Italy is excellent. Recently, Alberto Garbuglia, chief executive of Origine group in Italy, was invited by the international fruit and vegetable report to summarize the production and marketing of the Italian kiwifruit in 2017. He said the Italian brand, the Origine group, was an unforgettable year for its brand, Sweeki. Overall, Italian kiwi fruit production is in the middle, down 30% from 2016, but good quality. Production of kiwi fruit, by contrast, the southern hemisphere in the export season short (there are usually 40 to 50 days), resulting in the southern hemisphere of kiwi fruit production in short supply, the price on the high side, so for the Italian kiwi provides a favorable position in the international market.

According to Mr Garbuglia, "at the moment, kiwi fruit price level remains high, the European market for kiwi demand, the consumption, therefore we have to reduce overseas shipments. In addition, our goal also includes consolidating the popularity of the Sweeki brand in Spain.

In September last year, Chile's David del Curto sa group joined Origine, which means that in the future, Origine will be able to provide Sweeki kiwis for the global market for 12 months.

Mr Garbuglia concludes: "every year when the Italian supply season ends, and then in May, we will continue to supply kiwifruit from Chile. In addition, we will supply east Asia, especially the Chinese market. We value this market very much. In the past few weeks, bound for Asia's first cabinet hayward kiwi container has been opened, it indicates the market demand for Sweeki kiwi fruit has further, though the quantity is not much, but it also confirmed that we work on improving the quality of kiwi fruit brought the desired effect."

Origine group was founded in August 2015 and is formed by the strategic alliance of Italian and European leading companies in the production and trade of fresh fruits and vegetables. They are Afe, Apofruit, Fruit C2, Gran Frutta Zani, Kiwi Uno, Op Kiwi Sole, Pempa - Corer, Salvi - Unacoa Spreafico and Chile Del Curto consortium, these companies have a foothold in domestic and foreign markets, the total turnover of more than 900 million euros, they provide the high quality products, committed to innovation, and breeding new varieties, and focus on emerging markets. The new alliance of Italy's leading companies is focusing on the Italian fruit and vegetable industry, with two brands: the Sweeki kiwi and PeraItalia pear, with a production potential of more than 200,000 tonnes. At present, the company aims to expand the production of other categories.