At the annual Deloitte Top 200 awards in New Zealand last week, the company won the 2017 Best Growth Strategy award for its strong sales Growth Strategy. The company aims to double its sales to 4.5 billion new dollars ($3.08 billion) by 2025.

Zespri chief executive Dan, says Mr Mathieson best growth strategy is through the joint efforts of the industry, to develop a true global sales and marketing network, and promote the global market demand for better quality of kiwi nothing. The award, he says, is a recognition of the day-to-day commitment of the team to consumers in the world.

"Kiwi is a big business in New Zealand, but it accounts for only 1.5 per cent of global fruit and vegetable trade, so we see tremendous growth potential." Mr Mathieson also said the company would continue to double its sales in the next seven years by building and promoting the demand for kiwis in local markets. Doubling sales will also mean a return to New Zealand's $3 billion ($2.053 billion). Last quarter, which contributed 1.6 billion New Zealand dollars ($1.095 billion) to New Zealand's exports, is expected to double by 2025.

At the same time, innovation is also the key to driving sales growth. Jia pei annual investment of about 35 million nz ($23.95 million) for innovation, more than half of investment for better organization and Plant&Food Research joint new varieties breeding plan, new product development kiwi fruit to attract new customers, increase production.

According to the University of Waikato (University of Waikato) the latest, according to a report in 2030, New Zealand kiwi fruit industry will bring 29000 jobs, and more than 6 billion yuan ($4.106 billion) to make triple contribution to GDP, one of the preferred levon Jin Tao (SunGold) industry development has played an important role.